[HaCkmEeTiNg] Fw: SUPERFLEX / RADAR 2002 / DIESEL LUKKET. forward something interesting from superflex,ciao

["valentina ferrarese" <valentina_ferrarese@libero.it>]

 

DIESEL LUKKET - DIESEL CLOSED
Superflex was invited by Radar, a four-day-long cultural event in the cross-zone between

electronic music, art, and technology, to exhibit in the Diesel shop on Købmagergade in

Copenhagen, Denmark.

Superflex suggested closing down the Diesel shop during the period from 26-29 September

with the shopfront windows painted white, with block letters painted in black "CLOSED."

The project was a direct appeal to Diesel's own campaign "Action for Successful Living,

This Is A Wakeup Call for the Rebel Inside You."

The Diesel clothing label was founded 20 years ago in Italy, where Diesel originally began

producing jeans and casual wear. Today, Diesel is represented in over 80 countries with

10,000 retail locations and over 50 exclusive shops.

Diesel is a sponsor for Radar. The project was not carried out as such.