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The musical force behind the band is 24 year-old Liam Howlett,
from Braintree in Essex. His fascination with music began during
primary school, when he fell for Ska and Two Tone, after his
father gave him a copy of "Ska's Greatest Hits". On moving up to
secondary school, he was immediately attracted to the new hip-hop
culture, became fascinated by bands like Grandmaster Flash & the
Furious Five, and repeatedly watched the 1984 break-dancing film
"Beat Street".
Inevitably, Howlett wanted to perform his own material and, a
couple of years later, a holiday job on a building site earned him
enough cash to buy two cheap turntables. Soon after, he approached
a local hip-hop band called Cut To Kill, who took him on board as
their second DJ. For the next two years, Liam and Cut To Kill
rehearsed hard, although they only gigged sporadically. Aged 18,
Liam passed his A-Level in graphic design and got a job at a now-
defunct London freebie magazine, "Metropolitan", where he struck
up a friendship with the owner.
After playing him a tape of Cut To Kill, Liam was offered £4,000
to record the band's debut album. Unfortunately, neither the band
nor their benefactor were at all experienced and so the whole
budget was mistakenly spent in the studio, leaving nothing for
promotion or touring. To compound matters, the rest of Cut To Kill
then signed to Tam Tam Records behind Liam's back. The deal
excluded him, despite the fact that the band used one of his
tracks to win the contract. This betrayal coincided with Liam's
dwindling interest in hip-hop and, following an incident when a
knife was pulled on him at London's Subterania because he "didn't
fit in", he began to look for new musical pastures. It was the
summer of 1988.
While Liam was immersed in hip-hop, his home country was on an
altogether different trip - Acid House, which had engulfed most of
Essex in a tide of flares and ecstasy. The early tunes - like
Phuture's 1987 "Acid Trax", and Derrick May and Juan Atkin's work
- were minimalistic musical hybrids, with mind-altering
frequencies, relentless rhythms, unconventional structures and
weird, off-beat soundscapes.
While pure house music tempered it's rhythmic obsession by
incorporating more melodies and harmonies, Acid House pursued
rhythm to new extremes, using technology to create beats that
could never be simulated by human beings. Originating in Chicago
and Detroit, the music soon crossed the Atlantic, and took root
via massive illegal warehouse parties that formed the foundation
for what became known as rave. It was the era of the smart bars,
the marathon dancing and a recycled hippy mantra - the second
Summer Of Love had arrived.
Liam's first experience of rave culture was a party at the Barn in
Rayne (home to the Shamen's Mr. C). He was immediately converted:
"I thought it was the bollocks, such a different experience from
what I had become used to. Hip-hop was such an exclusivist,
pretentious scene, and to a certain extent, it always excluded
white bands. Then to experience somethinglike that first night at
the Barn was such a stark contrast, I really loved the music and
the whole vibe. I had never been into dancing that much, but it
didn't matter, because you could enjoy it, you didn't have to
dance properly".
Within a couple of months, Liam had started DJ-ing at these
parties and become a well known face on the Essex scene. However,
he was still too shy to play any of the material he had secretly
been writing. Enter Leeroy Thornhill and Keith Flint. Leeroy, all
6'7" of him, was a James Brown fanatic who had only taken to the
rave scene after the monotone Acid House had developed into
something more sophisticated. With his height and lightning-fast
feet, he was the person to dance with at the Barn.
Keith Flint had left school before his exams and taken up various
jobs (including one as an investigative driller), before becoming
a 'casual' and then a devotee of biker culture, smoking dope and
listening to 70's legends like Led Zeppelin and Floyd. When rave
arrived in the summer of '88, he was travelling around the Middle
East and Africa, but by the spring of 1989 he was back in Britain.
On his return, he was immediately thrown out of his house - one
night he was sleeping beside the pyramids in Cairo, the next he
was kipping next to a river in Braintree.
A friend of his, Ange, offered him some digs at her house. She was
a keen raver, and when she next went out to an acid house party,
Keith tagged along. After meeting each other at the Barn, Keith
and Leeroy became great friends, going out almost every night and
rapidly becoming popular characters at the circuit.
It was then at an outdoor rave that Keith first met Liam. Keith
was so impressed by the tunes Liam was playing that he asked for a
tape of his own mixes. Liam obliged and put four of his own songs
on the B-side. Keith and Leeroy played the tape late one night and
after coming back from a late night party and were stunned by
Liam's work. As Leeroy adroitly remembers: "We were buzzing our
tits off". The next time they saw Liam they asked him to play his
own material for them to dance along to. He agreed, and after
roping in a girlfriend, Sharky, theProdigy was formed. Liam played
the keyboards, while Keith, Leeroy and Sharky danced.
Shortly after, they booked their first P.A. at the Labyrinth in
Dalston, East London, where the promoter told them: "I've only
ever had two P.A.'s here before and they were both bottled off
after five minutes". Liam had felt that an MC was need for the
performance, and was put in touch with Maxim Reality (aka Keeti
Palmer), a reggae MC, originally from Peterborough, who had spent
the last three years in Nottingham.
Maxim had got into MC-ing at the age of 14, by watching his
brother (MC Starkey) MC-ing at various Peterborough sound systems.
Once in Nottingham, Maxim had strung up a fruitfulmusical
partnership with a friend called Ian Sherwood, and the two had
christened themselves Maxim Reality and Sheik Yan Groove.
Unfortunately, their brand of unorthodox dance music was highly
unfashionable, and after three fruitless years they split up.
Maxim had enjoyed working with Sherwood, so he went travelling for
three months to chill out and ponder his future.
While he was away, he realised music was his first passion, and so
on his return to England, he moved to London. Shortly afterwards,
a mutual friend put him in touch with the Prodigy.
Tapes were sent back and forth but their debut gig in Dalston was
at such short notice that the first time Maxim actually met the
band was on the night of the show.
Maxim remembers it as an interesting experience: "I just remember
being put on this stage in the middle of what was a dance scene
with four people I had just met, and I just stood at the back with
a mic chatting a couple of times. Meanwhile, the rest if the band
were doing their shit and everybody was going wild, it just went
off. It all happened so quickly it was weird, but really good. I
thought it was really wicked but I didn't think anything more of
it than I wanted to do it again." Maxim did do it again - a few
days later he was asked to join the band permanently.
With this line-up, the Prodigy started to do what few dance acts
before them had done - they gigged. Bands like N-JOI and Shades of
Rhythm had built up a large fan base long before the Prodigy's
arrival, but it was the sheer weight of hard work that saw
Howlett's band leapfrog all of their peers within a matter of a
few months. Their early shows were sometimes ill-attended, like
their fifth gig at Hatfield College where there were only nine
people in the crowd, including five staff. Conversely, their
twelfth gig was at Raindance, a massive rave attended by 12,000
people.
Infact, a feature of the acid house scene was that if offered
fledging bands the chance to play to thousands of people, in a way
that young rock acts could only dream of. What made the Prodigy
even more exceptional was that their show was live, unlike the DAT-
reliant P.A.'s of their contemporaries.
During Christmas 1990, Liam announced to the band that he had
secretly signed a record deal with XL a few weeks previously,
though he was continuing to work at "Metropolitan". At the time,
he hadn't been too sure of how the other members of the band would
take to their particular roles, so the news had been kept from
them. but now, on the evidence of their recent gigs, he was
convinced that the Prodigy was the right vehicle to take his music
to a wider audience. However, for Sharky, the idea of even more
band commitments was too much, and so she left at Christmas.
Now trimmed down to a four-piece, the Prodigy continued gigging
non-stop to support the "What Evil Lurks" EP, issued in February
1991. They were rewarded by sales of 7,000 copies and massive
underground airplay. It was an impressive start. In an attempt to
tighten up their live show, the band met at Liam's house one
afternoon to rehearse. However, away from the vibe and atmosphere
of the shows, with hundreds or even thousands of people dancing to
their music, the band found the situation impossible. After 20
minutes of arguments and uncomfortable shufflings from Leeroy and
Keith, they called it a day. The Prodigy have never rehearsed
since.
At this time, Liam was in a habit of partying until late, then
returning home and writing material while still in the party vibe.
It was this method that produced the Prodigy's next single,
"Charly". After seeing a 70's children's information film,
featuring a strange tortoise-shell cat and his interpreting infant
chum, Liam spriced the phrase "Charly says always tell your Mummy
before you go off somewhere" onto a tough and innovative back-
beat. "I thought it was so hilarious", Liam says. "It was the
bollocks. I thought that if I put that to a really hard sound it
would result in something totally new."
The group had been playing various raggae-style mixes of the track
since their first gig at the Labyrinth, but it was Liam's hardest
version (Alley Cat Mix) which encaptured the public's imagination.
By the time it was released in August 1991, pre-orders were huge
and the resulting rush of sales propelled "Charly" to number 3 in
the national charts. The video was featured on "Top of the Pops"
and "The Chart Show", and the band played to a massive 30,000
punters at the next perception rave. Soon after, Liam gave up his
day job.
With the huge success of "Charly", the Prodigy rollercoaster
really began to accelerate. Having already established themselves
as the premier name to emerge from the rave scene, they were now
in demand for live shows. Their third single, "Everybody in the
Place", issued in December 1991, was accompanied by European and
American dates, which were followed by the signing of the
American label Elektra. At the same time, Liam's musical prowess
was acknowledged by being asked to remix Art of Noise, Dream
Frequency and Take That (he turned down Gary and chums).
All seemed to be going remarkably well - until, that is, the
negative impact of a scurrilous press hatchet job knocked them
back for a while. One dance magazine had claimed that "Charly" had
opened the floodgates for so-called "kiddie rave", like Urban
Hype's "Trip to Trumpton" and Smart E's "Sesame's Treet", which
they argued, reduced this important sub-culture to a laughing
stock.
Despite this irritating setback, the Prodigy continued to
progress. The alternative rock market was increasingly taking
notice of their music, and the band's blistering shows at
Sheffield Sound City and XL's Vision festival reinforced their
reputation as one of the country's great live acts. The question
was, could they repeat their success on an album level?
After their fourth single, "Fire", maintained their unbroken chart
run, their debut double album proved the answer was "yes". "The
Prodigy Experience", a playful echo of the legendary Jimi Hendrix
experience, was comfortably the finest LP to come from the rave
scene. As Nick Halkes of XL Records states: "I think it was pretty
unique in context - other than the Prodigy there wasn't really an
artist that came out of that movement that people really felt
comfortable with, or excited about. There were no real reference
points at all. I am not saying that the Prodigy reached an
incredible pinnacle with "Experience" but it was innovative, it
was exciting, and it showed there was more depth to the band, and
that they could move forward".
With a 23-date tour to support the record, the group continued to
gig relentlessly, and the combination of unique music and hard
work rewarded them with a number 12 album, which stayed in the top
40 for six months (it soon went platinum). This period should have
heralded their most productive spell yet, but by the time they had
toured the album around Europe, America, Australia and Japan,
they'd become deep in debt and were on the verge of splitting up.
Kicking off with dates in Australia, the band's schedule allowed
them only two days off in a month-and-a-half. To make matters
worse, many shows were poorly promoted and the majority of
American promoters failed to pay up. Added to the poor touring
conditions and unsuitable billings, the whole experience turned
out to be a nightmare. Keith remembers: "We should have known
because of the way that Leeroy reacted - he's so laid back, and
you know that if he is unhappy and miserable with something then
there is a very real problem." We said that we were never going to
tour again after that, we were so pissed off, 70 gigs over
Christmas and the New Year and yet we still came home in debt and
very run down."
"At various points along the tour we all left the band", he
continues. "Now we look back at the whole episode in retrospect
and as a trial and a learning experience. Just because
everything's not a bed of roses doesn't mean that you are not
learning, and that's the best way of looking at things like that."
The final singles from the debut album were "Out of Space" and
"Wind it Up" which, despite the band's mediocrity, continued the
Prodigy's fine tradition of Top 20 hits. However, by the time that
had started to recover from their American nightmare, Liam was
wary that the band were in danger of being dragged down with the
dying rave scene. Things had to change.
The problem was that, with the group's massive commercial success,
many underground critics were writing them off as "sell-outs", and
they experienced increasing difficulty getting their records
played on the DJ circuit. So, in the summer of 1993, they released
their new single as a white label under the pseudonym "Earthbound"
(the name of Liam's home studio). The lysergic, anthemic
minimalism of the track was a stark change, as Liam recalls "One
Love was quite a big jump". it was more of a housey tune, less
breakbeats, and that could have lost us all the previously
followed us for the breakbeat element. In a way, the whole scene
at that poin and unsure, and it was splitting up
into various categories, with one set of DJ's going one way and
others going elsewhere.
"I didn't want to get involved in all the internal politics", he
goes on. "That would have restricted me creatively, I would have
been too limited. So "One Love" came from that. The B-Side
incorporated the Jonny L mix, which was more German techno with a
touch of breakbeat, so it was still a hard record. The whole EP
was a strong sign that we wanted to do things differently. I
realised that the band had to progress and evolve, that I had to
get back to the music and evolve.
"One Love" received rave reviews and in the media and massive play
on the DJ scene, with copies of the white label at one time
changing hands for up to £120. The Prodigy waited for all the
acclaim to roll in and then announced that that it was in fact
their own latest offering. The ploy had worked perfectly, as the
track had single-handedly broken down many of the preconceptions
surrounding the Prodigy and had opened up a whole new potential
for Liam's work.
It was the pivotal turning point in the Prodigy's career. Vitally,
it gave Liam a free licence to experiment on the second album, on
which he started work in late 1993. Whilst working with Liam on
this record, Neil McClellan noticed his unique writing approach.
"I sense that Liam was straining at the leash, that he wanted to
go deeper and heavier. Once he came into the studio I realised
very quickly that I was dealing with a unique writer. His approach
is really bizarre, and I have never seen anyone write music in the
same way that Liam does. He plays everything in manually, rather
than looping sections all the time. It's amazing to watch, and can
be so fast. There is nothing traditional about his work. The point
to remember is this: it is really easy to write bad electronic
music, because anyone can sit in front of a computer, but to write
good electronic music is very, very difficult. Liam does that."
The release was preceded by the band's finest track so far, the
hard 150bpm techno of "No Good (Start the Dance)", which was
accompanied by a superb video of a seedy underground party which
earned the group extensive MTV exposure. Despite the continued
singles success and ground swell of live support, no one could
have imagined the response that greeted the Prodigy's second
album, "Music for the Jilted Generation". It went straight in at
Number 1 in the album charts, and went on to be a Mercury award
nominee and sell over 1 million copies worldwide.
With the highly contemporary context of fighting the Criminal
Justice Bill, this was a propulsive modern dance record, and other-
worldly opus of with layer-upon-layer of fractious patterns,
supremely organised hooks, neat arrangements, bridges and
breakdowns all building into an immense pitch of tension and
emotion. It was far more dynamic and dark than the linear tunes of
the first album.
There were many heavy breakbeats, jazz-funk grooves, manical
guitars, a return to hip-hop (Poison) and a straight hard dance
track (No Good Start the Dance). Throughout the record, the
sampled dialogue and twisted snatches of voices helped evoke a
range of moods and ideas, spliced with subtle, anti-social
polemic, and a deceptive delicacy of production and writing. It
was an expression of aural hedonism which informed one of the most
notable dance records ever written.
The critics' response was as frenzied as the record-buying
public's. NME called Liam a "modern-day Beethoven", and there was
barely a bad review in sight. The album's success was bolstered by
the fact that, on average, the Prodigy played a gig every three
days in 1994, all over the world. They even played to a huge crowd
in Iceland, and won "Best Dance Act" at the MTV awards.
They also started playing at the major festivals, including the
Féile festival in Ireland (attended by 35,000 people), and have
since established themselves as one of the top festival bands in
the country. With all four singles from the album going Top 15
("Voodoo People" hit No.11 and "Poison" got No.8), it was a period
of universal success for the band, and with Maxim's vocals being
used for the first time on "Poison", the musical possibilities for
the band increased even more.
1995 was spent consolidating their reputation as "The Greatest
Rock 'n' Roll band in the world" by playing numerous festivals and
yet more gigs. (Their performance at Glastonbury 1995 was hailed
as "The Greatest Show on Earth"). The first taste of new material
from their third album came in March 1996 with the release of
"Firestarter", a hardcore, industrial-strength techno white-out,
on which dancer Keith Flint took the limelight with his sneering,
manic vocals. Despite it's extreme nature, the radio play it
received was enormous, and the track smashed in at Number 1 in the
singles charts. When the video for the track was shown on "Top of
the Pops", the BBC received sackfuls of complaints from angry
parents saying that Keith was too scary for early evening
viewing, despite the fact that no drugs, guns, violence, or
swearing were featured in the video. One letter raged "This young
man is clearly in need of urgent medical attention." Despite, or
more likely because of this, the record sold over 750,000 copies
in less than six weeks, and was Number 1 in seven European
countries.
With the band signing a huge deal with Geffen in America, the
Prodigy are proof that the "no compromise" punk ethic lives on in
their attitudes to business and their often-extreme music. Despite
their achievements, the band continue to shun publicity, and avoid
any trappings of the fame game.
They still control their own merchandise, and have absolute
authority over record releases, tours, videos and virtually all
aspects of their operation. With Liam having the capacity to
write, engineer, produce and master an album in his own studio,
the Prodigy have demystified and streamlined the process of making
records. They are true electronic punks.
Although a new single, "Minefields" has recently been pulled
(leaving rare test pressings and advance cassettes), their third
album is scheduled for an autumn 1996 release. Liam is already
clear about the ethos about it's inception. "We are not trying to
be punk", he explains. "But that's just how it comes out. There
are so many bands obsessed with guitars and drums and that doesn't
necessarily mean that you are punk. We're into the band's energy,
and at the moment in terms of that new record, punk just
represents what the Prodigy is all about."
Up to date by Maddler:
In the '97 Prodigy released "Firestarter", "Breathe" and "The Fat Of The Land", their great new album.